American Lung Association Names Julia Fitzgerald Chief Marketing Officer

Today the American Lung Association has announced the appointment of Julia Fitzgerald as its Chief Marketing Officer. Fitzgerald will report to National President and CEO Harold P. Wimmer, and is responsible for the direction and leadership of the nationwide organization’s marketing, digital engagement, public relations and internal communications across all platforms, and messaging for all organizational initiatives, programs and events.

Fitzgerald joins the American Lung Association with more than 20 years of executive and CMO experience leading marketing, brand strategy and communications at nationally recognizable brands including Thermos, Sylvan Learning, Sears, Kmart, Vtech, Hallmark and Azek. She’s also proven herself a force in the digital arena, serving as Chief Digital Engagement Officer at Sears Holding Company and consistently driving digital marketing transformations.

“We are very pleased to have Julia Fitzgerald join us to advance our critical work and lifesaving mission,” said Wimmer. “Julia brings a level of experience and leadership that will unify and enhance our messaging and help us best serve as the nation’s premier resource for lung health.”

Fitzgerald joins the Lung Association with the aim to build upon the organization’s 115-year legacy of saving lives.

“The American Lung Association’s brand has thrived for more than a century because of the organization’s ability to evolve to meet the lung health needs of Americans,” Fitzgerald said. “I am excited to join the Lung Association team, and I look forward to applying my experiences and successes in leading private sector brand and digital marketing to further the organization’s mission reach.”

In addition to her professional experience, Fitzgerald was one of the founding member of the Kansas City Race for The Cure. Fitzgerald guest lectures at Kellogg and other national organizations, and mentors on marketing and leadership. She earned an MBA from the Kellogg School of Management at Northwestern University, and earned a bachelor’s degree in Spanish and a bachelor’s degree in International Business at The Ohio State University.

For more information about the work of the American Lung Association, visit Lung.org. To schedule a media interview with Fitzgerald, contact Allison MacMunn at the American Lung Association at [email protected] or 312-801-7628.